NICEIC's Don't Do DIY Electrics campaign has been shortlisted for the Best Marketing Project at the esteemed Association Excellence Awards.
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NICEIC's Don't Do DIY Electrics campaign has been shortlisted for the Best Marketing Project at the esteemed Association Excellence Awards.
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Held since 2015, these awards highlight best practice and excellence among industry bodies, professional membership organisations, and trade unions in the UK and Europe.
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NICEIC's creative campaign promoting safe electrical work through certified professionals has seen a surge in consumer interest, driving close to a quarter of a million householders to find their local trusted NICEIC tradesperson.
NICEIC, the UK’s leading certification body in the building services sector (owned and managed by Certsure LLP), is thrilled to announce its ‘Don’t Do DIY Electrics’ campaign has been shortlisted for the Best Marketing Project at the esteemed Association Excellence Awards.
Held since 2015, these awards highlight best practice and excellence among industry bodies, professional membership organisations, and trade unions in the UK and Europe.
NICEIC's creative campaign was launched to raise public awareness to not attempt DIY electrics and the importance of using a competent, certified professional. It has seen a surge in consumer interest, driving close to a quarter of a million householders to find their local NICEIC-certified business through its ‘Find a trusted NICEIC tradesperson’ online tool. It emphasises “The safest way to do DIY electrics ... is NOT to do DIY electrics.”
Head of Marketing and Communications at NICEIC, Sarah Gammon commented: “I am incredibly proud the Don’t Do DIY Electrics campaign has received this recognition. Electrical work in the home can be dangerous if not completed by a qualified and competent electrician. We really wanted to disrupt consumer behaviour with the aim to not only make householders think twice about undertaking DIY electrics but also to consider the smart and safe choice, which is to search for and use an NICEIC-certified business. I want to say a huge thank you to the team who have been involved in this for all their hard work. The response has been fantastic.”
The winners will be announced at a lunchtime Awards Ceremony at the QEII Centre, Westminster, London on Friday 8 November 2024.
Visit:
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associationexcellenceawards.co.uk to find out more about the awards
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niceic.com/find-a-tradesperson to find a trusted NICEIC tradesperson
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niceic.com/dontdiy to view the campaign.
