Following the success of our Don’t Do DIY Electrics campaign we’re excited to launch our next phase of the campaign, targeting householders and decision makers to highlight the dangers of either using a non-certified business or attempting electrical work themselves in a domestic setting.
Our campaign is live across a number of digital channels, to drive people to use NICEIC-certified businesses. To benefit from the second phase of this campaign even further, you can access a number of downloadable marketing assets on the NICEIC customer portal to use across your social and other channels.
You can see our new campaign video by tuning in to our YouTube channel.
During the development of this new phase, we commissioned a YouGov survey and consumer research project to find out more about the views and attitudes of householders, along with their views towards a number of different creative options. This approach has helped us accurately frame this new phase of the campaign, to drive even more awareness of NICEIC-certified businesses.
Phase one of our Don’t Do DIY Electrics campaign saw great results, showing a variety of adverts on YouTube, Google and Meta which direct consumers to our “Find a trusted tradesperson” search tool.
Our adverts have been seen over 20.3 million times, over 1.1 million views of our “How To” videos, and over 400,000 householders having successfully found a tradesperson on our website. That works out at over 1,000 householders a day!